When it comes to investing, we can all be our worst enemies. This is because we let our emotions get the best of us – and at the worst possible times. Maintaining discipline is never easy, but it’s something that can be mastered with education.
Many people mistake investment for speculation and end up taking avoidable risks. This happens because people feel comfortable and confident as markets rise. In reverse, when markets are in a downturn fear begins to set in. This results in investors selling often at the bottom of a cycle.

If clients continually trade in and out of investments the main beneficiaries are investment houses who charge fees based on those trades.
It’s important to remember market uncertainties will come and go. More often than not, those that panic miss the inevitable rebound when it comes. And As your investment partner, we’re here to help you take the longer term view with your portfolio.
Markets will move up and down, that is assured, but the biggest obstacle to reaching your long term investment goals is often not the market, but your own behaviour.

Sample Analysis
If you’re not convinced about the futility of jumping in and out of the market, this chart underscores the potential to miss available gains.
If you had invested $1,000 in the ASX/S&P 300 Accumulation Index in 2001 and left it untouched, you would have a balance of $3,893 by the end of December 2017. If you had missed the best 25 trading days during that period, the balance would have reduced by over 60% to $1,413.